Wrap Your Customers in Your Brand

Do you have customers rabid enough to wear your brand? If so – even if it's only a small handful — let them. I'm a fan of Google and their various products — he says as he writes a post on his Blogger-powered blog that he tracks with Google Analytics all of this with Gmail up, about to create another Google AdWords campaign and so on. So the other day I Googled 'Google Apparel' and found the Google Store. Jackpot. As you can see, I ordered a shirt and coffee mug.

Why? They aren't a cool band or movie. It's not like it's designer gear. But wait – it's actually both. They have created a brand that has fans just as excited as a band or movie. And, in my opinion, it is impeccably designed. When a customer makes a choice to wear your brand and ultimately becomes a living, breathing, practically free billboard for you it creates a bond stronger than almost anything else. It sounds hokey but they have tactically bonded with you and are comfortable standing up for you.

Would your customers wear your brand? How can you make it easy for them to do that?

P.S. Fun fact – As I write this I am working on adding 'gear' to a client's website.
P.P.S. Don't forget your opportunity to score Twitter-branded gear from WA for yourself this Thursday at the Iowa City Twestival.