Chicken or Egg?

I am by no means the first to point this out. Just Google new pepsi logo obama. After all of the recent chatter on the blogosphere, things got kicked up a notch today when Advertising Age reported that Pepsi actually got cornered on this yesterday at their pre-Super Bowl press-conference. Know what they said? Obama copied us! LOL. I really have no answers or insight here ... Hard to tell which came first. I mean Pepsi obviously came first but did the Obama campaign really base their mark on a soda logo? And just because Pepsi's new TV campaign is decidedly "up with people" are they really ripping off Barry O? Sometimes things in the public sphere tend to mirror each other organically. Dunno. What do you think?