Black Friday on Sunday Morning

There was a great segment yesterday on CBS Sunday Morning talking about retail strategies for the holiday season. CBS's Anthony Mason gets advice from two of my favorite marketing gurus - Seth Godin and Paco Underhill, retail anthropologist (love that title) and author of Why We Buy. And don't think the segment only applies if you're selling sweaters at the Gap or other holiday goodies. The retail tenets outlined apply to your online store as well. This story and Underhill's book can be instrumental in refining your both your physical and online retail experience.