Today I had lunch at Panera. After ringing me up the clerk said, "What can I call out when your order's ready?" What an opportunity! What can you say? How about "Hoochie mamma." Holler out hoochie mamma when my order is up! Or some other bit of nonsense. How fun would that be?
Now I know this was all the accidental result of this guy's phrasing but I've always wondered why they just ask for your name at a lunch counter. Why not ask for something fun like your pet's name? Or your wildest dream? When your soup and sandwich is up they shout out "I wanna be spaceman!" or "Sprinkles the Wonder Dog!" Insane? A little bit. Remarkable? Oh yeah. People wouldn't forget your company's service and the treat it is to do business with you.
A little over a year ago, I wrote about maximizing your touchpoints. In a roundabout way I guess this is just a little reminder to look for all of the pockets in your customer communications where you can sneak in a bit of remarkability. A lot of time it costs nothing and pays off in exceptional brand loyalty.
Thursday, January 11, 2007
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