Favorite Things: Direct Mail Done Right

"You've got to see this," said my friend and colleague Don as he slid one of the most engaging pieces of direct mail that I've seen in a long time across the table ... Hear my quick take in the video above. Here is the PURL (Personalized URL) used in the campaign – www.AcceptTheInvitation.com/DonaldCarstensen. An interesting takeaway? With campaigns like this, direct snail mail is almost becoming a boutique media for very small personal campaigns.