Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game "Anarchy Online" illustrates the point beautifully. If you're promoting Batman Begins, why buy a generic billboard on the freeway where you speak to the questionably interested masses when you could buy a VG billboard with it's targeted (and lucrative) demographic? Impressive. With new media you can always drill deeper ...
Thursday, July 13, 2006
Virtual Ad Space
Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game "Anarchy Online" illustrates the point beautifully. If you're promoting Batman Begins, why buy a generic billboard on the freeway where you speak to the questionably interested masses when you could buy a VG billboard with it's targeted (and lucrative) demographic? Impressive. With new media you can always drill deeper ...
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